Hi, I'm Maria, Founder and CEO of Raise for Good

I care deeply about bringing together technology, philanthropy, and social good to help solve meaningful challenges. As a second-generation Korean-American, I’ve focused my career on expanding access to education and economic opportunity—especially for women and communities of color—to help more people thrive in a changing world.

Throughout my journey, I’ve worked across strategy, fundraising, and marketing to support organizations like All Raise, Pledge 1%, Code.org, Sesame Workshop, UNICEF, and Khan Academy. Along the way, I’ve helped raise nearly $200 million through partnerships with generous individuals, foundations, and brands—collaborating with companies like Disney, Amazon, and the Kapor Center, all of whom share a deep commitment to impact.
I’ve also had the chance to help launch global initiatives like the UNICEF Tap Project and the Hour of Code, which have reached communities around the world and brought important conversations to the forefront.

If you’re passionate about driving meaningful change or exploring ways to collaborate, I’d love to connect.
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We’re hiring!

Meet our team

We’re a team of strategists and builders with experience spanning tech startups, consumer brands, philanthropy, management consulting, corporate impact, and global nonprofits.
Maria Choi
Founder & CEO
Chun Yee Yip
Chief Impact Officer
Leah Coldman
Operations Specialist
Brittany Soto
Executive Assistant to the CEO
Lauren Gourhan
Fundraising Specialist
Hilary Woon
Sr. Program Manager
Abigail Quesinberry
Brand and Marketing Specialist
Jasmine Nelson
Sr. Partnerships Manager
Laraiah Maranan
Research Specialist
Melanie Nomiya
Partnerships Coordinator
Erin Marino
Research Fellow
Jun-Ho Koh
Product Lead
Allison Carpio
Product Marketing Strategist
Stephanie Wong
Partnerships Associate
Rugie Jalloh
Events Manager
Anna Burton
Sr. Program Manager
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Come build with us.

We’re a team of strategists and entrepreneurs who care deeply about the work we do—and the people we do it with.
Join us in shaping a culture that values growth, collaboration, and meaningful impact.

We also have some pretty amazing advisors.

Here are just a few:
Aniyia Williams
Omidyar Network, Principal, Beneficial Technology
Erika Balbuena
Robinhood, Head of ESG
Marlon Evans
Nex Cubed, CEO
Anne Wintroub
Head of lululemon
Centre for Social Impact
Grace Chung
Automation Anywhere, Sr. Director, Social Impact Programs
Emmanuel Klu
Google, Research Engineer, Responsible & Human-Centered AI
Erin Felter
Okta, VP, Social Impact & Sustainability
Lili Gangas
Kapor Center, Chief Technology Community Officer


Our Clients

Trusted by changemakers across sectors.

Nwamaka Agbo
CEO & Managing Director of the Restorative Economies Fund,
Kataly Foundation
“Part of what makes our work possible at the Kataly Foundation is that we have partners like Raise for Good that work closely with us to deeply understand our philanthropy and the work of our grantees. This collaborative approach allows us to offer tailored capacity-building services to our grantees that effectively aid and supplement our grantmaking and community-driven investments.”
Susan Murray
Chief Revenue Officer,
YearUp United
“Our partnership with Raise for Good has enabled us to truly transform our revenue strategy and has empowered us to build momentum and move from vision to action in a relatively short period of time. This journey has not only unified our strategies and efforts but also given us the support needed to align as an executive leadership team and move forward with clarity and conviction. The team is collaborative, supportive and adaptable and the perfect mix of visionary and practical.”
Kathy Gu
Purpose Partners Lead,
Pinterest
"Launching Pinterest Impact Lab with Raise for Good in support of our inaugural cohort of leaders has been one of the biggest highlights of my year. Pinterest Impact Lab has equipped our Purpose Partners with not only customized learning opportunities, tools, and resources, but also the needed community and connection to elevate their leadership and drive greater impact. Because Raise for Good’s values align with Pinterest’s approach to creating impact and shared value, they’ve become a natural extension of the Pinterest team."
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